The Perth Football League is pleased announce New Balance as the organisation’s new official apparel partner.

This arrangement is a joint venture involving the Perth Football League, New Balance and Belgravia Sports Apparel (BSA), an Australian-based supplier and partner of New Balance.

As a world-leader in sporting apparel, New Balance will bring a fresh look to community football clubs across Perth over the next three seasons.

Perth Football League CEO, Andrew Dawe said it was an exciting time for the League with New Balance and BSA coming on board.

“We are thrilled to be partnering with such an iconic brand who work with some of the biggest sporting clubs around the world,” he said

“I believe this will be a fruitful partnership which will deliver significant new benefits directly to all clubs as they are a brand renowned for its quality and support of communities.”

The Perth Football League are also pleased to welcome BSA as a partner in this three-year agreement. BSA is the Australasian elite teamwear partner of New Balance, supplying both supporter and performance products for all elite partners.

New Balance Australia Regional General Manager, Dean Howard said he looked forward to a successful partnership with the Perth Football League.

“At New Balance, we strive to provide the perfect blend of performance technology and style for all, whether that be helping athletes striving across all community sport or promoting a healthy and active lifestyle for the community as a whole,” he said.

“We are extremely proud to partner with the PFL given their status in the WA sporting landscape sporting landscape and look forward to seeing the teams run out in 2023 and beyond wearing our uniform.”

Independent since 1906, New Balance empower people through sport and craftsmanship to create positive change in communities around the world.

The PFL would like to thank Blackchrome Sportswear for their partnership over the past seven years.